Parlay on 8th was never just an idea, it was a long-time vision waiting for the right moment.
For years, Cole has imagined bringing a large-scale sports bar concept to Northwest Arkansas. At one point, that vision even progressed to a signed letter of intent. When those plans shifted, the idea didn’t disappear, it evolved. New doors opened, and none felt more aligned than the opportunity to reimagine the space at 8th Street Market.e.
